![[>]](/site/images/play-lg.png){kind=small}
The problem is simple and, indeed, paradoxical. Research shows people like new products and services, and will go out of their way to find them. Yet research also shows that companies are terrible at providing the new products and services that meet their customers' needs.
G. Michael Maddock
May 17, 2011
With fast-fail efforts, you might find yourself struggling with innovation success. Use our experience to get the answer to your frustrated question of, "What gives?!"
G. Michael Maddock
June 8, 2011
Learn the strategy specifically focused on how to create and introduce new products effectively—and with a far greater rate of success.
G. Michael Maddock
& Luisa C. Uriarte
& Paul B. Brown
June 1, 2011
How should you divvy up your portfolio of ideas? First, you need to determine where to invest your innovation efforts by learning the four classes of innovation.
